Apparent Explained
.png)
Apparent Power: (n.) A term used in electrical engineering to describe the apparent power in an alternating current system. It is made up of the active power (the power actually used) and the reactive power (the power not used for work). Apparent power is often considered in complex alternating current circuits in which alternating current flows through electrical devices.
It’s very apparent why we chose our company name. At the core of our company is energy efficiency - performing the same task with less. Starting with the invention of a groundbreaking microinverter (read our “Origin Story”), we have parlayed that learning into products that will help address where the world is consuming the most energy today - residential heating & cooling and enterprise data centers.
-
U.S. residential energy consumption is primarily driven by heating, cooling, and water heating, which together account for over 50% of typical home energy use. Unpredictable climate changes also impact the overall energy requirements in homes - stressing HVAC systems in former “off seasons” and accelerating the depreciation and efficiency of the hardware.
-
In 2023, U.S. data centers consumed roughly 176 TWh (terrawatt-hours) of electricity which accounted for 4.4% of total U.S. consumption. With the accelerated growth from AI, that figure is expected to at least double by 2028, accounting for nearly 12% of total U.S. electricity consumption. For perspective, 1 TWh is sufficient to power 70,000 homes for a year.
Our tagline is “Science backed. Data driven. Future focused.” What this means is our product development approach is dictated by mathematically sound principles and empirical data that support any hypotheses. It also means we want to solve these problems for more than financial gain - we want to make sure the world is around for future generations. As a result, we concentrate on the delivery and usage of any type of energy… renewable or otherwise. For us, it isn’t about the source of energy but how it’s leveraged. In either case, we are grid friendly.
Our company logo reflects the science that drives us every day. The colors represent the ability to generate heat and cold - in harmony - as needed. The swooshes are a sine wave representing the alternating current in electrical systems. The sine wave is out of sync before Apparent, indicating inefficiency. After that energy is run through Apparent’s technology, it is in sync, illustrating our power management technology that delivers optimal efficiency.
Learn more about who we are:
Contact
